About Dontella Alon

Dontella Alon was founded in 2024 by 23-year-old Chalea Green, a passionate and ambitious fashion enthusiast who balanced building her brand with a full-time job and earning her master’s degree. The iconic DA Diamond Logo, designed by Shamar White with Chalea’s creative direction, symbolizes the brand’s commitment to individuality, creativity, and confidence.

The name Dontella Alon reflects its essence: "Dontella," meaning "Gift of God," and "Alon," representing strength and stability.

As we prepare to unveil our latest collection, we thank you for your support. Each piece showcases unique designs and exquisite craftsmanship, embodying our passion for fashion and dedication to excellence.

We’re excited to see how you make Dontella Alon your own. Thank you for being part of our journey!